انجام استراتژی، حلقه مفقوده در فرایند اجرا (پیاده‌سازی) استراتژی

نوع مقاله : مقاله پژوهشی

نویسنده

کارشناسی ارشد مدیریت دولتی دانشگاه آزاد اسلامی واحد بناب، باشگاه پژوهشگران و نخبگان جوان، بناب

چکیده

هدف اصلی مقاله، پاسخ به این سؤال است که آیا فقط تشکیل یک استراتژی ایدئال می‌تواند پیشروی سازمان‌ها را تضمین کند؟ تحقیق حاضر از حیث روش در جایگاه توصیفی است. نتیجه برآمده از این تحقیق، دلیل شکست بسیاری از استراتژی‌های خوب و مورد انتظار نبودن نتایج برخی دیگر از استراتژی موجود را بیان می‌کند. یکی از مواردی که می‌توان به‌عنوان دلیل شکست و نامطلوبی نتایج حاصل از پیاده‌سازی‌ استراتژی‌ها نام برد، اجرای نادرست و نبودن مرحله قبل از آن، یعنی انجام استراتژی است. در این مقاله سعی شده اهمیت مرحله‌های اجرا و انجام استراتژی بیان و اغلب موانع موجود در مرحله انجام استراتژی توصیف شود.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Strategy execution,Missing link in the process of strategy' implementation

نویسنده [English]

  • Yaser Bashirbanaem
چکیده [English]

The current environment is continuously changing and in line with the changes and improvements, The complexity also is increasing. Now To accordance with these changes and developments and its complications, what predictions and arrangements should be considered? Organizations and companies what tools are need to survive and prosper in this environment? There is a paradigmatic that accepted by all experts in the field of management and organization, the existence of a comprehensive strategy and flexible that can guarantee leading organizations. Again, the question arises that whether only the establishment of an ideal strategy is enough? The main purpose of the article is responding to this question; because we checked whatever in studies, we concluded that the design of a good strategy is not guarantee of achieving to the desired results. Type of study is review study and in terms of the method is a descriptive study. The results from this study express that what are reasons of failure the strategies and were not good expected results. The items that can be one of the causes of failure and poor results of the implementation of the strategies mentioned, Implementation incorrectly and lack of the stage before it that is the “execution of strategy”. In this article we have tried to express the most important stage of the Implementation and execution of strategy and described barriers in stages of strategy.

کلیدواژه‌ها [English]

  • Strategy
  • strategy implementation
  • strategy execution

مراجع

  1. 1.امـینی، ‌محمدتقی‌ و صمد خباز باویل (1388). «تـدوین‌ استراتژی به روش چارچوب جامع تدوین استراتژی مطالعه موردی: شرکت سهند خودرو تبریز»، مدیریت بازرگانی، ش 2.

    2.ایرانزاده، سلیمان (1376). «تدوین و اجرای استراتژی در سازمان و تجربیات (هیولت پاکارد)»، تدبیر، ش 79.

    3.ممدوحی، ‌امیررضا و محمدرضا سیدهاشمی (1387). «موانع‌ اجرای‌ استراتژی‌های‌ بازاریابی: ارائه یـک طـبقه‌بندی و رتـبه‌بندی آن برای شرکت ایران‌خودرو»، نـشریه‌ مدیریت بازرگانی، دوره 1، ش 1.

    4. Anderson, Dean and Linda Ackerman Anderson (2001). Beyond Change Management Jossey-Bass/Pfeiffer.

    5. Bandura, Albert (2001). "Sociocognitive Self-Regulatory Mechanisms, Governing Transgressive Behavior", Journal of Personality and Social Psychology, Vol. 80, No. 1.

    6. Chapman, Judith (2006). Anxiety and Defective Decision Making: an Elaboration of the Groupthink Model Management Decision, Emerald Insight.

    7. Christensen, Jakob Wedel and Thilde Nørgaard (2007). Business Development Management, Copenhagen Consulting Company.

    8.Cohen, Wesley M. and Daniel A. Levinthal (1990). Absorptive Capacity: A New Perspective on Learning and Innovation Administrative, Science Quarterly.

    9.Dutka, Arturs (2013). Overcoming Internal Barriers to Implement Strategy Effectively Case the Ramk’s Heat Pump Test Centre, Master’s Thesis of the Degree Programme in International Business Administration, Master of Business Administration, May 27.

    1. Gadiesh, Orit and James L. Gilbert (2001). "Transforming Corner-Office Strategy Into Frontline Action", Harvard Business Review, May.
    2.  Gross, Dieter and Shuichi Nakayama (2010). "Drivers and Barriers to Implementing ESD with Focus on UNESCO’s Action and Strategy Goals for the Second Half of the Decade", Global Environmental Research, Vol. 14.
    3. Hamel, Gary (1996). "Strategy as Revolution", Harvard Business Review, July-August.
    4. Hrebiniak, Lawrence G. (2005). Making Strategy Work - Leading Effective Execution and Change Wharton School Publishing.
    5. Jensen, Kim and George Davis (1998). "An Analysis of Export Market Strategies and Barriers Perceptions by U.S. Agricultural HVP Exporters", International Food and Agribusiness Management Review, Vol. 1, No. 4.
    6. Kaplan, Robert S. and David P. Norton (2005). "The Office of Strategy Management", Harvard Business Review, October.
    7. Kim, W. Chan and Renée Mauborgne (2005). Blue Ocean Strategy-How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business School Press.
    8. Kotter, John P. (2007). "Leading Change-Why Transformation Efforts Fail", Harvard Business Review.
    9. Latif, Bilal, Gohar Faisal Rashid, Abid Hussain and Kashif Mirza Muhammad (2011). "Barriers to Effective Strategic Planning", International Journal of Management and Organizational Studies,Vol. 1, ISSUE 2.
    10. Lientz, Bennet P. and Kathryn P. Rea (2004). Breakthrough IT Change Management: How to get enduring Change Results, Elsevier, Utterworth-Heinemann.
    11. Lihalo, K. and Madegwa Andrew (2013). Barriers to Strategy Implementation by Mid Sized Companies in Kenya, Global Journal of Management and Business Research Administration and Management, Vol. 13, Issue 12 Version 1.0.
    12. Lindøe Pedersen, Kasper (2008). Cracking the Code of Strategy Execution,Supervisor: Claus Jensen,Department of Innovation and Organizational Economics, Copenhagen Business School, March 28th.
    13. Mankins, Michael C. and Richard Steele (2006). "Turning Great Strategy into Great Performance", Harvard Business Review, July-August.
    14. Oliver, Recklies (2008). "Problems and Barriers to Strategic Planning", Institute of Organization and Managment in IndustryOrgmasz, Vol. 1, No.1.
    15. Recklies, Oliver (2008). "Problems and Challenges to Strategic Planning", Institute of Organization and Management in Industry "ORGMASZ", Vol.: 1, No. 1.
    16. Robertson, Alaric H. (2011). An Assessment of four Key Strategic Planning Barriers and How to Mitigate or Reduce Them and Their Effects, An Applied Research Project, In Partial Fulfillment for the Requirements for the Degree of Masters of Public Administration, supervisor: Dr. Hassan Tajalli,Submitted to the Department of Political Science Texas State University, December.
    17. Rosenzweig, Phil (2007). The Halo Effect and the Eight Other Business Delusions That Deceive Managers Free Press.
    18. Sengupta, Kishore, Tarek Abdel Hamid and Luk N. V. Wassenhove (2008). "The Experience Trap", Harvard Business Review, February.
    19. Smith, Janet Kiholm and Richard L. Smith (2004). Entrepreneurial Finance John Wiley and Sons.
    20. Wit, Bob de and Ron Meyer (2004). Strategy-Process, Content, Context, Thomson Learning, fourthedition.
    21. Zhang, Xiaoling, Shen Liyin, Wu Yuzhe and Qi Guoyou (2011). "Barriers to Implement Green Strategy in the Process of Developing Real Estate Projects", The Open Waste Management Journal, Vol. 4.

    Zook, Chris and James Allen (2001). "Profit from the Core-Growth Strategy in an Era of Turbulence", Harvard Business School Press, Vol. 18, No. 22.

فایل ها

هم رسانی

ارجاع به این مقاله

آمار