Discussing an Optimal Model of Interaction between IRIB and the Legislative Policy Making System of Iran

This research aims to design an optimal model of interaction between IRIB and the regulatory system of Iran. The philosophical foundations of this research were obtained by employing the Interpretive and Research Strategy Method based on Data Theory and done in a one-sectional manner. The statistical population of the study consisted of experts in the field of media and lawmaking such as, university professors in the field of media management, members of the House of Cultural Commissions, the Parliament Research Center, and senior managers of IRIB in the city of Tehran. Ten people were interviewed using purposeful and theoretical judgmental sampling and the data was analyzed via the data theory of the foundations. Of the 186 statements, 212 codes were extracted and upon elimination of repetitive categories, 168 sub-categories and 35 axial or nuclear categories were determined. The most important causal conditions affecting optimal interaction were identified as, environmental dynamics, lack of law and framework, political orientations, weaknesses of structures and practices, and favoring personal/ party interests over national interests. The most important contextual factors identified were, the roles of the national media alongside the three governmental branches, the effective role of the Islamic Consultative Assembly, and the favoring of personal interests over managerial standards. Furthermore, four factors were identified as interfering elements, these were: budgetary issues, the interference of overseeing bodies and the three governmental branches, the country's upstream documents, and public demands. The most important strategies required to achieve optimal engagement are: identifying opportunities to improve engagement, delineating and enhancing the status of the parliament through the media, preserving the functional independence of the national media, changing the passive approach of the national media, allowing the media to offer its analysis to the parliament and to consult with them, designing an overseeing party and organizational mechanisms for IRIB, simultaneous educational courses in parliament and IRIB, comprehensive legislation, understanding the way in which IRIB works, and the participation of IRIB and parliament in workgroups. The main results obtained as a result of the cooperation were: an increase in social capital,  the IRIB appearing less biased, the attainment of the main objectives of the Islamic Republic of Iran, increasing the cooperation between IRIB and the parliament and an improvement in both the government’s and the IRIB’s roles.